Building Your Brand

In a generation, immersed with outspoken personalties and media, theres no doubt that there aren't brands attached to our everyday living. Whether your in entertainment, business, medical, or any other field theres a brand that follows you as an individual. A brand can be either a trademark or your persona. Throughout life this is what people remember/know you by.

Six Steps to Personal Branding Are:

1) Define your overall aspirations.  (Goals and Objectives)

2) Conduct Research (Are you where you want to be in life?)

3) Determine Your Brand Attributes (What makes You, You?) (In what niche of the market do you want to become known?)

4) Assess Your Current State (What can be done better, Why?) (S.W.O.T.)

5) Create Your Game Plan (Branding Yourself in Social Media,  Tangible & Intangible Characteristics.)

6) Manage Your Brand. (Make sure all aspects of you are in sync with one another and that they continue to reinforce your brand attributes and market niche.)

By these steps your reputation and presence amongst your friends, family, clients, consumers, will know and understand you better. It also allows you to network with those that like the same interest.

"In the past, cattle ranchers used branding irons to mark and indicate which animals were theres. As the animals moved around other ranchers and the public were able to recognize who they belonged to. That mark could've had a history / meaning behind it as well."

Social media networks such as Twitter, Facebook, Instagram, SnapChat, Google+, Linkedin, and many others help craft and show your brand to the world. They allow you to post pictures, videos, comments, your favorite music, or any thing else you want your friends, or family to know. They are also useful when marketing your business. They help spread the word about your products or services  much faster than the old way of using postal mail or newspapers.