For many years, people have come together to hear their favorite artists or to check out new music. Despite ones culture, racial background, or religion, among other things, theres always that one thing that will bring everyone together. "Music". Music Festivals and Concerts are not only about the music but creating a experience beyond the music. Dating back to ancient times people have gathered together for this one specific purpose.
These type of events create an atmosphere that connects music, experience, memories, and fun all together. By performing music that you have not only copy-written, but also published will allow you to receive royalties. If the event is based upon independents artists it is a great time to network and if you don't already have one to find an agent or get contact information for one. You will want to find a agent who is able to support your musical career, and is able to help you distribute and promote your music.
This ties into promoting your creative content for distribution. Whether your and indie or major artist/musician/or band it allows you to showcase to the public and your fans what your all about. They are beneficial for both the artist and the consumer. By allowing consumers to get a taste of your music your exposing and pre-marketing your material. It is one of the easiest ways to get your product or services into the consumers hands. Many people there after will post their experience to social media sites, or buy music from the artists personal website, amazon, ITunes, etc, if they couldn't get the hard copy.
From personal experience I am a fan of r&b music, so anytime theres a festival or concert featuring this type of music, I'm sure to go. Also, the event South by Southwest (SXSW), is a event anyone whether they're in the music, film, or interactive industry should attend. It is a combination of music festivals and conferences theta takes place one a year in Austin, Texas. Major and Independent artists attend form all over and are able to sign up, perform, promote, and distribute their music.
